White Emerald Store, a venture by JJ Jewellers founded in 1987, is India's top supplier of diamond jewellery of the highest calibre and incomparably beautiful designs. With a strong emphasis on craftsmanship, quality, and customer experience, we aspire to revolutionise the fine jewellery and lifestyle industry in India. 

White Emerald Store has amassed a sizable family of devoted customers both in India and overseas in a short period of time. We provide more than a thousand distinctive designs for you to pick from. All of these designs are expertly made with the highest care, allowing you the freedom to alter the product's gold purity, colour, or diamond clarity to meet your requirements. 

Every store is a brilliant gem, with world-class experience, courteous employees, and the stunning beauty of superb jewellery. Each of our products is a symbol of perfection, thanks to an award-winning design team that pays close attention to detail. 

With cutting-edge creativity and cutting-edge technology, we ensure that the brightness of all our jewellery is well represented.